≡ Areas of Focus

The 2018-2019 Just ASK catalog is now available!

Shilpa and Paula had great fun selecting logos and pictures of friends and colleagues, past and present. There is even a picture of our booth at ASCD. We have hundreds of pictures so it is really hard to choose. No stock photos for us!

Additionally, we are all excited to feature our most recent publication Points to Ponder written by Bruce Oliver and two upcoming publications, Professional Practices for the 21st Century Leader by Marcia Baldanza and Making Assessment a Learning Experience by Paula Rutherford and Bruce Oliver. Both have a projected spring 2019 publication date.




In the News


Home Office News

  • Alejandra Garza recently joined Just ASK as our Administrative Services Coordinator. Given the multiple fast-paced projects that are always part of our summer work, we keep asking her each day if she is coming back tomorrow. So far, so good! Prior to joining Just ASK, Alejandra’s 14 years of experience included, most recently, a position as Administrative Manager at the American Institute of Ultrasound in Medicine (AIUM).
  • Ian Holtz, a rising senior at Duke University, has returned to Just ASK for his fourth summer internship. He is once again the “main man” for our summer production and fulfillment. We are delighted to have him back with us.

Marcia Baldanza, Just ASK Senior Consultant, just completed her second semester teaching at Virginia Tech. This semester she taught Administration of Educational and Support Programs for the doctoral cohort. There were 22 students from multiple districts in her class and Marcia can’t say enough about the amazing “Problems of Practice” projects each educational leader in the class shared with classmates. Kudos to Marcia and the doctoral candidates!

Just ASK is delighted to have several new partners in the study of teaching, learning and leading this summer. Joining us in that work are educators from Red Clay School District in Wilmington, Delaware; Cortland Enlarged Central School District, New York; Ceres USD, California; Bativia Central School District, New York; and a blast from the past… Mesa County Valley School District 51, Grand Junction, Colorado.  Welcome Aboard!

The June issue of Just for the ASKing! is now available. It is very well written as it ought to be since it is titled “The Write Stuff” and features tips on incorporating writing into lesson design across the curriculum.

Don’t miss all our absolutely free online tools and templates designed to support your use of seven of our best selling books!




Just ASK uses a common language and concept system to provide a systemic approach to teaching, learning, and leading in the 21st century. Thousands of educators across the country are using our publications and products, attending our institutes, and participating in our onsite workshops. Their application of their learning has led to more students learning more, more of the time!