≡ Areas of Focus

The 2018-2019 Just ASK catalog is now available!

Shilpa and Paula had great fun selecting logos and pictures of friends and colleagues, past and present. There is even a picture of our booth at ASCD. We have hundreds of pictures so it is really hard to choose. No stock photos for us!

Additionally, we are all excited to feature our most recent publication Points to Ponder written by Bruce Oliver and two upcoming publications, Professional Practices for the 21st Century Leader by Marcia Baldanza and Making Assessment a Learning Experience by Paula Rutherford and Bruce Oliver. Both have a projected spring 2019 publication date.




In the News


2018 ASK Group Annual Meeting in Alexandria, Virginia
Just ASK consultants, authors, and Friends of ASK will gather August 10-12 for the 18th ASK Group Annual Meeting. Collaborating, learning, celebrating, and enjoying each other’s company are on the agenda. We will share pictures and exciting points of discussion around the middle of August. You can learn more about ASK Group consultants, authors, and Friends of ASK here.

Professional Practices for the 21st Century Leader
For sure, all participants in the ASK Group Annual Meeting will be focused on the five Make a Difference messages that Marcia Baldanza explains in the just released July issue of Professional Practices. Do not miss her fantastic ideas explored in this issue for orchestrating a great opening and great school year in the months to come. As always, it is right on the mark!

The 2018 Just ASK Opening of School Checklist
Speaking of a great opening, The 2018 Just ASK Opening of School Checklist curated by Bruce Oliver is available as of August 1st. DO NOT miss this amazing checklist, now in its 15th year of publication because it has a track record of helping all who strive to be educational leaders get the school year off to a positive and productive start.

The Mentor’s Opening of School Checklist
Just when you thought it couldn’t get any better, it does! This checklist for mentors is available in the Mentoring Resources Collection section of the Just ASK Online Resource Center.  While there is no way in the world any one mentor could possibly implement all the ideas laid out in this checklist, an analysis of local priorities and individual needs of novice teachers can help you decide what to do when. Naturally, we provide tools for identifying those needs, too.   

Don’t miss all our absolutely free online tools and templates designed to support your use of seven of our best selling books!




Just ASK uses a common language and concept system to provide a systemic approach to teaching, learning, and leading in the 21st century. Thousands of educators across the country are using our publications and products, attending our institutes, and participating in our onsite workshops. Their application of their learning has led to more students learning more, more of the time!